"Run for Your Life" 2008 Tribeca Film Festival Trailer (86) Documentary about Fred Lebow, who brought
runners to Central Park, where the first
New York City Marathon was held in 1970.
By the next year New York had two-thirds
more runners than the Boston Marathon. But
that was just the start for Lebow. Before
"event marketing," when
corporate sponsorship was in its infancy,
Lebow was cutting deals, getting Playboy
bunnies to race in the first women's
mini-marathon, and helping to feed the
growing popularity of running as a social
activity.
